The tile company APE Grupo is currently hosting the third edition of ‘The Perfect Mix Experience’, a fair taking place from February 23rd to March 6th in its showroom in Castellón. This event was initiated as a response to the cancellation of Cevisama in its usual format, focusing on highlighting design and innovation in the ceramic sector.
After two successful previous editions that coincided with the Cevisama schedule, APE Grupo decided to extend the fair to a full two weeks. This extension is intended to solidify the event as a key meeting place for professionals in the ceramic industry, architecture, and design. Throughout the fair, the company will showcase the latest developments from recent months, many of which were already introduced at the international fair Cersaie in Bologna last September.
A wide variety of visitors is expected, including clients from Spain, France, Germany, and the United States, emphasizing the international nature of the event and establishing it as a viable alternative to the traditional fair calendar.
In addition to the product exhibition, ‘The Perfect Mix Experience’ will include a rich cultural and creative program. The opening of the event will feature the prestigious APE Grupo Architecture Awards, recognizing architectural projects that make a positive impact through design and the conscious use of materials.
The fair will offer workshops like ‘Color, Form, and Matter’, led by the creative duo Amiguis, where the potential of flowers in relation to architecture and design will be explored. There will also be a Design Day, in collaboration with Diariodesign, focused on improving living spaces through empathic and creative solutions.
Another workshop, ‘Creating a Pattern’, will allow participants to design patterns from scratch using watercolor and gouache, which will then be transformed into digital patterns applicable across various disciplines.
Reservations for attending the workshops and the Design Day can be made through APE Grupo’s profile on Eventbrite, highlighting the participatory nature of the fair. This event is not only a showcase for products but also a platform for reflection and dialogue on contemporary design. Through this initiative, APE Grupo seeks to adapt to sector transformations and provide an experiential space in line with new trends in architecture, design, and the ceramic industry.