SoCoo’c, the innovative and accessible French kitchen brand, has recently made headlines by announcing the opening of its first store in Spain, set for August 20th. Located in Valencia, this grand opening marks the beginning of an ambitious international expansion for SoCoo’c. This strategic move into Spain is part of SoCoo’c’s broader plan to solidify its presence across Europe, building on its strong footing in the French market.
For the past 17 years, SoCoo’c has been revolutionizing the kitchen market in France with its high-quality, accessible kitchens manufactured in its factories in Haute-Savoie, France. With over 190 points of sale throughout France and aiming to hit the 200-store milestone by the end of 2024, SoCoo’c has crafted a solid reputation. Moving into the international market, starting with Spain, reflects a strategic choice aligned with the brand’s ambition to diversify its markets and strengthen its international presence, leveraging a distinctive positioning and the group Fournier’s experience.
Spain was chosen as the ideal market for SoCoo’c’s first foray internationally due to its geographical proximity to France, facilitating logistical operations. Spain’s dynamic market, openness to franchise concepts, and strong demand in the kitchen sector, coupled with a large population and a growing real estate sector, present substantial potential for SoCoo’c. The lack of competitors in the targeted segments offers a unique positioning opportunity.
The official opening of the Valencia store is scheduled for August 20, 2024, in the Bonaire area. This strategic location was selected for its accessibility, commercial appeal, and dynamic economic environment. The launch has engaged all SoCoo’c teams, with a focus on supporting the franchisee from site selection and project financing to team training. With its successful track record in France, SoCoo’c is embarking on this new venture with ambition, determined to spotlight its brand and replicate its French success in new markets.