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Sports Illustrated Tickets has formalized a 12-year exclusive agreement with Tottenham Hotspur, one of the most prominent clubs in the Premier League. This agreement makes Sports Illustrated the first partner of the sponsorship program The Collective, aimed at enhancing fan experiences at the London club’s stadium.
The collaboration promises to bring innovations to Tottenham Hotspur Stadium, including an immersive center located in the east stand. This space will host an exhibition titled ‘Defining Moments,’ showcasing years of iconic stories and covers from Sports Illustrated, giving fans the opportunity to relive memorable moments, both from the team and the sport in general.
Fans will be able to interact with various installations using QR codes that will lead them to exclusive content, behind-the-scenes stories, and personalized rewards. Additionally, there are plans to create custom magazine covers for those attending events.
David Lane, CEO of Sports Illustrated Tickets, expressed his enthusiasm for this partnership, highlighting the rich history of Tottenham and the passion of its supporters, which aligns perfectly with the magazine’s vision. Lane stated that this agreement not only marks a milestone for Sports Illustrated but also ushers in a new era in sports collaborations.
The club will also introduce Club SI, a premium space with a capacity for 3,000 people, that will enhance the hospitality experience at the stadium. Furthermore, the Lower East Side bar will be redesigned and renamed The Cover Club, paying tribute to Sports Illustrated’s visual and narrative legacy.
Ryan Norys, revenue director of Tottenham Hotspur, emphasized the importance of this partnership in connecting with fans and conveying the club’s energy in an innovative and engaging way.
This agreement will not only benefit Tottenham supporters but is also part of a broader strategy from The Collective, which aims to personalize experiences in every section of the stadium in the future. Program partners will have additional rights to access exclusive club events and activities.
With over 70 years of experience, Sports Illustrated has established itself as a leader in the sports field, providing quality content that connects athletes and fans in a comprehensive experience. Through its ticket sales platform and various initiatives, it continues to expand its influence and commitment to sports and culture.
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