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Actiu, the Spanish company focused on the design and manufacturing of furniture, has actively participated in the transformation of the new 12 de Octubre University Hospital in Madrid, a monumental building that spans 135,000 square meters. The company has equipped the ten floors of the facility with ergonomic, modular, and sustainable furniture, contributing to the creation of environments that foster trust, serenity, and closeness between patients and professionals.
This project stands as a successful example of change management, where the move to new facilities has brought about an organizational and cultural transformation. Strategic planning has focused on providing a more humane and accessible service. The initiative has been supported by the European Union and the Community of Madrid, highlighting its emphasis on digitalization and sustainability, making it an innovative model within the European healthcare sector.
The so-called ‘Culture Hospital’ is distinguished by offering an enriching experience for both patients and medical staff. Its Humanization Plan includes landscaped spaces and artistic resources, such as painting and music, aimed at promoting well-being and inspiration in daily life. This approach has made the hospital attractive to professionals looking to work in an environment where medicine and culture coexist harmoniously.
The 12 de Octubre Hospital has established itself as a benchmark in hospital innovation, evidenced by a recent achievement by its pediatric surgery team, which successfully used robotic technology to operate on a four-month-old baby, marking a milestone as the youngest pediatric patient in Spain to undergo such a procedure. Since the pandemic, the hospital has strengthened its remote care model and its adaptability, reaffirming its status as a cutting-edge health center.
This humanized approach goes beyond technology, integrating emotional and cultural components into its structure. Elements such as therapeutic gardens and music on the wards are part of a philosophy that views health as an integral concept, where clinical and emotional dimensions intertwine. Furthermore, the open-door model 24 hours a day allows families to accompany patients without time restrictions, enhancing emotional support during recovery.
Dr. Carmen Martínez de Pancorbo y González, Managing Director of the Hospital, emphasizes the importance of healthcare institutions being resilient and adapting to new healthcare realities. This philosophy has had a significant impact since its inception, with over a thousand patients experiencing a shift from a traditional hospital environment to a more welcoming one, comparing their stay to that of a hotel.
The design of the new complex moves away from the cold and distant image of conventional hospitals, favoring friendly and accessible spaces. The rooms are modern and bright, with warm materials and specific areas for children, making hospitalization a more humane experience. The furniture created by Actiu aligns with the need to develop spaces that cater to and adapt to various healthcare realities.
Soledat Berbegal, Actiu’s Brand Director, highlights the commitment to designing furniture that contributes to caring environments, underscoring that innovation in healthcare begins with the creation of spaces that offer trust and flexibility. This comprehensive approach has positioned the 12 de Octubre Hospital as a pioneer in redefining healthcare in Europe.
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