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In Barcelona, the demand for General Directors, Human Resources profiles, and Operations specialists has notably increased, according to a recent analysis. Meanwhile, in Madrid, Market Access and Government Affairs positions lead in the healthcare and pharmaceutical sectors. It has been observed that 43% of vacancies in tech companies correspond to hybrid profiles that combine technical and commercial skills.
As of the end of the first quarter of 2025, AdQualis Human Results, a pioneering headhunting firm, has identified the most sought-after professional profiles by companies in both cities. The labor market continues to evolve rapidly, driven by digital transformation, structural reorganization, and an increasingly demanding regulatory environment, necessitating the incorporation of strategic and hybrid talent.
Barcelona is establishing itself as one of the most dynamic economic hubs in Southern Europe, with a growing demand for managerial and specialized profiles. Elisabet Bierge, Partner at AdQualis Executive Search, emphasizes that companies are looking for executives not only with experience but with a transformative outlook that includes a high capacity for adaptation and a people-oriented approach.
The Human Resources area is gaining greater prominence, driven by the need to cultivate solid and motivating organizational cultures. Companies prioritize profiles such as HR Business Partner, Talent Manager, or specialists in compensation and development, who act as strategic allies within the organization.
Additionally, the Operations sector is being reinforced with the incorporation of professionals in logistics and process improvement, such as COO, Supply Chain Manager, or Demand Planner—crucial roles in a context of inflation and globalization.
In Madrid, the most notable trend is found in the pharmaceutical and healthcare technology ecosystem. Market Access and Government Affairs profiles have become essential elements in this sector. Sergio Hinchado, Chief Commercial Officer at AdQualis, states that market access has become an accelerator of social impact and economic return for organizations that integrate this discipline into their strategy.
Market Access emerges as a hybrid discipline that intersects scientific, economic, and regulatory areas, while Government Affairs profiles gain relevance in the context of new health policies and funding models.
Digitalization has kept technological profiles at the center of the labor market; however, 43% of vacancies in tech companies are not exclusively technical. This highlights a growing trend towards hybrid profiles that integrate technical knowledge with commercial and operational competencies.
Bárbara Sánchez, General Manager of AdQualis Talent, underscores that companies are not only seeking technology experts but professionals who can connect technology with business. The combination of technical and soft skills becomes crucial for the adaptability and growth of organizations.
The analysis from AdQualis reveals a clear evolution in companies’ talent strategies, seeking professionals with a cross-functional vision, adaptive leadership, and anticipatory capacity. Organizations must not only adapt to change but also build structures that enable them to lead it.
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Source: MiMub in Spanish