In today’s digital world, conversations about health topics have largely shifted to online platforms, a trend that has led the life sciences industry to face serious challenges in terms of analysis and extracting relevant insights. In this context, Indegene Limited, a firm specializing in digital marketing for the healthcare sector, has begun implementing innovative solutions that utilize advanced tools like Amazon Bedrock and Amazon SageMaker. These technologies aim to help pharmaceutical companies extract valuable intelligence from digital health discussions.
A recent study by Indegene titled “Digital-Savvy HCP” reveals that 52% of healthcare professionals prefer to receive medical and promotional information through social media, a notable increase from the 41% recorded in 2020. However, despite this clear digital inclination, many pharmaceutical companies still face difficulties in delivering high-quality experiences, with a Customer Experience Score (CXQ) currently sitting at 58, below the excellence standard that ranges from 76 to 100.
Indegene’s social intelligence solution is based on advanced artificial intelligence and is designed to provide life sciences companies with various tools that facilitate the conversion of digital conversations into actionable information. This platform not only enables real-time brand sentiment measurement but also assesses reactions to product launches, identifying key decision-makers through social media post analysis.
The company has had to confront challenges such as the use of traditional methods and the complexity of technical language used in the medical field. To address this, Indegene has developed a modular architecture that transforms unstructured social media data into useful information. Collaboration with Amazon services ensures effective data collection from multiple platforms and robust regulatory compliance management, a crucial aspect in the healthcare sector.
With a focus on adaptability and efficiency, Indegene has plans for evolution that include the integration of omnichannel intelligence and listening capabilities at conferences, promising to broaden and deepen access to key information in the health field in a landscape where digitalization is becoming increasingly necessary.
via: MiMub in Spanish