In the competitive world of entrepreneurship in Spain, the figure of Alejandra Ron Pedrique stands out, a communicator and CEO of Urban Lab Madrid. With over twenty years of experience in corporate and communication sectors, she has woven a unique approach that combines her empathy and sharp strategic sense. Her career has led her to found Cultura Emprende, a program that has gained recognition as a platform to give visibility to innovative projects that often go unnoticed due to lack of media resources.
Cultura Emprende first aired in 2018 through Radio Intereconomía and has since evolved into a reference in the dissemination of entrepreneurial initiatives. The main goal of the program is to offer an authentic voice to entrepreneurs, startups, and leaders who seek to share their stories and visions, thus contributing to a more inclusive business narrative. Through her ‘Chronicles on Entrepreneurship’ section, Alejandra not only shares these narratives but also highlights emerging companies and projects with a positive social impact.
Alejandra’s multicultural life, having lived in six cities in four different countries, has given her a global vision and a unique ability to connect with people from diverse backgrounds. This rich experience has solidified her as a prominent interviewer and a generator of strategic connections in the entrepreneurial ecosystem. From Urban Lab Madrid, a center focused on promoting flexibility and business connection, Alejandra drives the creation of networks among entrepreneurs and self-employed individuals, fostering a collaborative and strategic spirit.
Alejandra’s proposal is based on a more human, intimate, and authentic communication. Her work not only brings valuable projects to light but also empowers them, leading them to the recognition they deserve. Alejandra Ron Pedrique symbolizes a new paradigm in entrepreneurship, where empathy and strategy intertwine to transform the business landscape in Spain, building a more inclusive and sustainable future.
Source: MiMub in Spanish