Sure! Here’s the translation into American English:
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Aperol Spritz has launched a special campaign to celebrate International Friendship Day by reimagining the iconic song “Why Not Be Friends?” by the famous band Hombres G. In this new version, the brand collaborates with Paula Koops and Noan, who have become two of the most prominent emerging artists in the Spanish music scene. This contemporary approach aims to keep the essence of the classic alive while adding a fresh, summery sound.
The music video that accompanies the song was filmed at the Aperol Lighthouse in Tarifa, a place that offers dreamlike landscapes and a festive atmosphere ideal for conveying messages of connection and fun. The location serves as the perfect backdrop to pay tribute to friendship, turning the release into a potential summer anthem filled with shared moments.
The original track by Hombres G, released in the early 2000s, became a true generational anthem. Now, with the collaboration of Koops and Noan, it comes back to life with a more modern sound. The production stays true to the emotionality of the original song while incorporating new arrangements that respond to current pop trends.
Paula Koops, who has started to make a name for herself in the music industry over the past year, has gained a significant audience on digital platforms thanks to her style that blends 2000s nostalgia with contemporary influences. Noan, a multi-instrumentalist, has captured the public’s attention with his mix of pop and rock, bringing authenticity and energy to his live performances.
The campaign not only underscores Aperol Spritz’s commitment to music and emerging talent but also seeks to foster emotional connections among friends through this artistic expression. The music video features various content creators, adding a touch of freshness and closeness to the visual narrative.
Aperol continues to establish itself as a cultural reference by giving visibility to new voices and engaging in festivals and events that combine music and lifestyle. Essentially, the brand uses music as a bridge to connect with its consumers, reaffirming the importance of friendship and enjoyment in every shared experience.
via: MiMub in Spanish