During the IAA Mobility 2025, held in Munich, Germany, AVATR and CHANGAN DEEPAL stood out as two of the leading players in the electric vehicle sector, capturing the attention of attendees and the media. On a stage set up in Königsplatz, AVATR showcased its innovative prototype, the AVATR VISION XPECTRA, aligning with its ‘Emotive Luxury’ design philosophy. This model not only impresses with its futuristic aesthetics but also incorporates cutting-edge technology, under the direction of renowned designer Nader Faghihzadeh.
AVATR has solidified its position in the luxury electric vehicle market, with a catalog that includes four models: AVATR 11, AVATR 12, AVATR 07, and AVATR 06. In the United Arab Emirates, the brand has achieved nearly 10% market share in this segment and reports notable growth in countries like Thailand and Singapore, where its acceptance has been very well received. Currently, the AVATR owner community exceeds 190,000 members globally.
Meanwhile, CHANGAN DEEPAL showcased its S05 model in Munich while announcing the new L06 and long-range S09 version in Chongqing, China. This simultaneous launch strategy strengthens the brand’s global ambitions, which has already entered over seventy markets worldwide, covering both Europe and Latin America. The arrival of the CHANGAN DEEPAL S07 in the United Kingdom is expected soon.
Changan Automobile is committed to delivering products and services tailored to local needs, investing in design, engineering, and forming strategic partnerships in European markets. With established import subsidiaries in Germany, the Netherlands, and the United Kingdom, its collaboration with regional importers is thriving, thereby expanding its distribution network.
Changan’s strategy in Europe focuses on its motto ‘In Europe, for Europe,’ reflecting its commitment to sustainable growth and integration into the local market. The company plans to accelerate the localization of its production and services in an effort to offer premium options to users in this significant market.
Source: MiMub in Spanish