Body Dissatisfaction: More than Half of Menopausal Women in Spain

A recent study conducted by INTIMINA has revealed the notable impact that menopause has on the confidence and body image of Spanish women. The research, which included 1,000 participants aged between 40 and 60 during this stage of their lives, found that over half, 58%, feel dissatisfied with their bodies. This discontent is intensified by weight gain, mentioned by 56% of the respondents, and other visible signs of menopause, such as hot flashes, which affect 45%.

Furthermore, social pressure proves to be a significant factor. 45% of women admit to comparing themselves to younger women, and 46% feel that the media and society demand they maintain a youthful image. This context is worsened by the fact that 59% of respondents believe there is not enough representation of women in menopause in the media, contributing to a sense of invisibility during this phase of life, which is often experienced with vulnerability.

Despite the challenges, the study suggests that menopause can also serve as a catalyst for redefining personal values. 45% have started prioritizing their health over appearance, and 43% seek a balance between both aspects. Nearly half of the participants, 48%, have noticed a shift in their beauty priorities since the onset of this stage. 24% have decided to redefine their own beauty standards, indicating a movement toward a more authentic and personal vision.

To cope with the changes brought about by menopause, many women turn to various strategies. Physical exercise is the most popular option, adopted by 55% of respondents, while 50% choose clothing that makes them feel good. Additionally, 40% emphasize the importance of support for mental health and self-esteem, and 38% demand more beauty products specifically designed for this stage. There is also an emphasis on the need for open conversations about menopause and more realistic representations of older women in the media.

INTIMINA, focused on women’s intimate health, aims to address these needs by launching products like the intimate massager “Raya,” which helps combat vaginal dryness, a common symptom during menopause. This device not only promotes lubrication but can also enhance blood flow in the pelvic area. On the other hand, its moisturizer “Balmy” is designed to alleviate dryness and improve daily comfort.

The INTIMINA study highlights the importance of raising awareness and creating spaces for dialogue about menopause, as well as the need to foster an environment where women feel represented and valued at every stage of their lives.