In recent years, the trend of “dupes” has seen a remarkable rise on social media platforms, accumulating over 690,000 posts under the hashtag #dupe on networks like TikTok and Instagram. This phenomenon has captured consumers’ attention as they seek more affordable alternatives in a challenging economic context, where inflation and the rising cost of living have led many to reconsider their purchases, particularly in the cosmetics sector.
The term “dupe,” derived from the English word “duplicate,” refers to lower-cost brand products that offer formulas and results comparable to those of recognized brands but at significantly lower prices. This approach has become a viable solution for those who wish to enjoy beauty products without falling prey to the steep prices of luxury lines.
Concerns about the quality of these products have been addressed by cosmetics experts. Christine Lafforgue, former president of the French Society of Cosmetology, stated that there is no reason to fear dupes, as they are subject to the same regulations and safety standards as their more renowned counterparts in the European Union. According to Lafforgue, the active ingredients used in these products are often equivalent to those of premium brands, allowing consumers to achieve similar results without compromising their health or safety.
One brand that has successfully capitalized on this trend is Byphasse, which has positioned itself in the market by offering XL-format products at XS prices. With a range of over 170 personal care products, many of which are partially vegan, Byphasse has adapted to various needs, from facial care to specific baby products. A clear example of its success is the Clear Skin Micellar Cleansing Solution, which sells every eight seconds globally, rivaling pharmacy makeup removers.
The Douceur Cleansing Oil has gained popularity for its effective formula, while the Super Protect City anti-aging cream, which features high SPF50+ protection, has become a highly valued option for those looking to protect their skin without breaking the bank. Additionally, Byphasse’s Fix Make-up has gone viral among makeup enthusiasts, standing out as an affordable and effective setting spray.
With a growing number of consumers choosing these more economical options and the potential equivalence in quality, dupes are not only transforming the beauty product consumption landscape but also offering individuals the opportunity to care for themselves without compromising their budgets.
via: MiMub in Spanish