In a constantly evolving business context, CEOs are redefining the skills they value in their staff, focusing on professionals who can execute quickly. This new approach highlights the figure of the “DOER,” a profile that moves away from mere theorizing and concentrates on implementing strategies that generate results within weeks.
The urgency of this change is heightened by an economic and geopolitical environment that demands rapid responses. With increasingly shorter market cycles, companies cannot afford to wait years to execute their plans.
Catenon has conducted over 100 interviews with senior executives from various sectors, identifying common traits among “DOERS.” These professionals stand out for their ownership of projects, taking full responsibility, and their ability to act within short decision-making cycles. Additionally, they possess a rigorous focus on metrics and clear, results-oriented communication, accompanied by a resilience that allows them to adapt swiftly to changes.
In this new scenario, companies are reassessing their selection processes. It is no longer sufficient to present past achievements; tangible evidence of execution is now sought. The most valued candidates are those who can demonstrate projects that generate concrete success metrics within a short timeframe.
Catenon proposes a DOER model that enables the scaling of this action-oriented culture throughout the organization. This framework includes criteria such as data-driven decision-making, unique accountability for each initiative, execution in short cycles with periodic measurements, and establishing an organizational rhythm through agile meetings and continuous reviews.
Implementing this model not only accelerates the execution process but also contributes to a cultural transformation within companies, prioritizing action over rhetoric and promoting transparency in results.
As a result, it is evident that the cost of failing to adapt to this new paradigm can be significant. Executives understand that the future does not belong to those who can merely present great strategies, but to those who can implement them immediately, in a race where speed is essential for business survival.
Source: MiMub in Spanish