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diarios.net, the leading platform for distributing press releases in the Spanish-speaking world, has introduced an innovative feature called Press Invitations, designed to allow companies, institutions, and agencies to invite media and journalists to relevant events in a targeted manner. This tool will enable users to send invitations to a database of over 17,000 verified profiles of journalists, bloggers, and influencers, facilitating the selection of recipients based on the event’s theme.
The launch of this feature is part of a series of recent innovations implemented on the platform, which also include the use of artificial intelligence for assisted writing of press releases and automatic creation of summary videos. Nuno Bernardes, CEO of diarios.net, has emphasized that the company’s mission is to enhance daily communication through technology, optimizing users’ time and expanding the reach of their messages.
Users with active accounts on diarios.net will have the option to activate this functionality by providing specific details of the event, such as date, time, location, and type of activity. The platform will take care of disseminating the invitation to the appropriate media via email.
Events that can be managed through this new tool include press conferences, product launches, inaugurations, and trade shows, which will be published on the diarios.net website and in diarios.net Media, an exclusive portal for journalists accessing corporate news.
As part of diarios.net’s commitment to transparency, after sending the invitation, clients will receive a detailed report that includes information about the number of journalists reached, the distribution by themes and sectors, as well as a list of the invited media. However, managing accreditations and confirming attendance remains the responsibility of the organizer, given that diarios.net does not individually track responses.
With the launch of this feature, diarios.net reinforces its position as a leader in the technological management of communication and media relations.
Referrer: MiMub in Spanish