The United Kingdom stands out as a key player not only in the financial sector but also in driving artificial intelligence, especially for high-value companies. At the forefront of this evolution is Synthesia, a generative AI company based in London, which has revolutionized the way large corporations produce videos globally. Recently, the company chose to reject a $3 billion acquisition offer in order to solidify its ambition to become the fundamental video infrastructure for global businesses.
Synthesia’s valuation reached $4 billion after receiving a $200 million investment, adding to a previous funding round of $180 million. Its AI-based video platform is used by over 60,000 companies, with over 90% of Fortune 100 companies, including giants like Zoom and Heineken, relying on its services. This growth serves as a relevant response to the tech titans of the United States, validating both local talent and a strategic focus on B2B solutions, moving away from simple mass consumer promotion.
Synthesia has specialized in transforming text into high-quality videos using AI avatars, revolutionizing training and internal communication in various organizations worldwide. In 2025, the company surpassed $100 million in annual recurring revenue and reaffirmed its commitment to research and development in the UK by establishing its headquarters in London. The platform’s ability to generate videos in over 140 languages positions it as the preferred choice for multinationals requiring efficient and localized internal training and communication solutions.
Synthesia’s expansion strategy is clear: it aims for a geographic balance that allows it to generate 50% of its revenue in the United States, all while focusing on integrating its technology into existing enterprise workflows. This model not only ensures predictable recurring growth but also fosters trust and compliance with regulations demanded by its key clients.
The company is not willing to stop its development. Looking ahead to 2026, Synthesia plans to launch interactive video agents on its Synthesia 2.0 platform, allowing the combination of realistic avatars with reasoning systems, offering virtual tutors who can answer questions in real-time and personalize the training and support experience.
The future of Synthesia and its strategy will be unveiled at the upcoming Generation AI Summit, taking place in London. At this event, CEO Victor Riparbelli will share the roadmap for the next generation of interactive media, becoming an essential reference point for professionals dedicated to corporate communications and large-scale content production, as both business strategies and technological innovations shaping the future of work will be addressed.
via: MiMub in Spanish