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In 2024, Spain has established itself as one of the most important tourist destinations in the world, welcoming 93.8 million international tourists and achieving a record expenditure of 126.282 billion euros, representing a 16.1% increase compared to the previous year. This remarkable growth has positioned the country as the second most visited globally. In the first four months of 2025, the trend continues, adding more than 25.6 million visitors, which is a 7.1% increase compared to the same period the previous year. Additionally, the European Union recorded its best performance in 2024 in terms of overnight stays, exceeding 3 billion.
In such a competitive tourism landscape, offering multiple payment methods has become crucial to meet the expectations of travelers from various nationalities. Lionel Martin, CTO and Country Manager of Lyra Spain, emphasizes that “to attract tourists in Spain and Europe, it is key to offer varied and tailored payment experiences.” The trust and comfort generated by familiar payment methods can be critical in maximizing the conversion rate for businesses.
Lyra, a French fintech with over 20 years of experience in digital payments, positions itself as a strategic partner for the tourism sector. The company integrates more than 150 alternative payment methods and connects with the most widely used digital wallets globally, including Apple Pay, Google Pay, Samsung Pay, and PayPal. It also offers solutions tailored to the main tourist source markets, including Alipay, WeChat, UPI, and PIX.
The diversity of payment options offered by Lyra allows Spanish businesses to connect with international travelers in a familiar and secure manner. This approach not only enhances the shopping experience but also boosts conversion by eliminating friction and fostering trust through the use of well-known apps and biometric authentication. Moreover, a single contract and back-office system helps businesses optimize their operational efficiency and reduce costs through the automation of accounting processes.
In a growing tourism environment, implementing various payment methods not only enriches the visitor experience but also contributes to improving business outcomes, underscoring the importance of innovation in the sector.
Referrer: MiMub in Spanish