In the context of FITUR, the International Tourism Fair held at IFEMA, Madrid, the olfactory marketing company E-Sensorial has revolutionized the stand of the Valencian Community by introducing a unique sensory experience. This year, the Valencian pavilion has stood out not only for its attractive design and tourism offer, but also for the incorporation of exclusive scents that have enveloped visitors in a multisensory atmosphere.
E-Sensorial, renowned in the field of olfactory marketing, has created a series of specific fragrances for the event, selected with the aim of evoking the essence of the region. Among them, citrus notes that recall blooming orange trees stand out, along with the scent of Orange Blossom, which symbolizes the rich agricultural tradition of the Valencian Community.
Representatives of E-Sensorial have stated that the main goal of this initiative was to “amplify the emotional connection of visitors with the Valencian Community.” With this approach, the stand has not only become a visual space, but also a place where attendees can feel and connect with the destination through a sense as powerful as smell, which plays a crucial role in memory.
The high turnout of visitors to the stand has shown the positive impact of scenting, with many attendees commenting that the experience made them feel as if they were walking on the beach or strolling through an orange grove. This effect has caught the attention of tourism professionals present at the fair, who recognize the potential of these innovative sensory strategies to offer more immersive experiences.
With a solid background in olfactory marketing, E-Sensorial focuses on customizing scents to provide a better memory and experience for consumers. The collaboration with the Valencian Community at FITUR is a clear example of how olfactory marketing can be integrated into large-scale events, leaving a lasting impression on visitors.
E-Sensorial’s participation in this fair reflects a growing trend in the tourism sector towards creating more immersive and multisensory experiences. In this sense, travelers are increasingly seeking memorable experiences that transcend a simple visit to a destination. Scenting the stand reinforces the image of the Valencian Community as an innovative, welcoming place with a strong cultural identity.
Thus, the collaboration between the Valencian Community and E-Sensorial highlights the importance of captivating all senses in the tourism of the future, establishing a new standard for creating experiences that linger in the memory of visitors long after leaving the fair.
Source: MiMub in Spanish