Emcesa Promotes ‘The Sense of Flesh 2025’

Embutidos del Centro, S.A., known by its brand Emcesa, has joined the campaign “The Meaning of Meat 2025.” This project, which includes the participation of 160 entities in the food supply chain, aims to highlight the gastronomic and nutritional value of meat in Spain. Founded over 35 years ago, Emcesa offers an extensive catalog of more than 200 products, ranging from fresh meats to cold cuts and prepared dishes. The company reinforces its commitment to quality, food safety, and gastronomic tradition.

The campaign “The Meaning of Meat” seeks to raise awareness in society about the cultural importance of meat products. To achieve this, it will engage manufacturers, distributors, and sector associations, extending to various communication channels such as stores, packaging, and social media. The initiative promotes awareness of meat as a fundamental element in the diet.

On October 6, the campaign will launch a contest on Instagram, featuring prizes in meat bundles. An opinion poll conducted by Sigma Dos reveals that 80% of consumers consider meat an essential food, although 72% also believe there is misinformation about the sector.

Javier Mancebo, director of Emcesa, emphasized that participating in collective initiatives is vital to highlighting the relevance of meat in Spanish cuisine and providing accurate information to consumers. In this context, he underscored the importance of combining tradition and innovation in the business offering, and noted that transparency and collaboration are key to building trust in meat products.

The campaign also aims to inform how meat can be part of a balanced diet aligned with the Mediterranean Diet, thereby promoting healthy and varied eating.