Appliance spare parts have been the best-selling products: parts for washing machines, refrigerators, dishwashers, and ovens top the sales ranking.
Fersay, a distributor of spare parts for appliances and electronics, has shared an optimistic assessment of the first six months of 2024. Despite sector forecasts, the company has recorded a positive performance during this period.
Fersay has experienced a slight 8% increase in its sales figures compared to the first half of 2023. This growth, while modest, is notable considering the overall market landscape, which has been marked by a reduction in the consumption of electronic goods and appliances. This positive result confirms the effectiveness of the company’s strategy implemented in this uncertain consumption environment.
“The second half of the year is traditionally a period of increased consumption in the appliance sector,” stated Noelia Carrasco, the company’s marketing director. In line with this trend and the results of the period analyzed, Fersay anticipates that the upward trend observed in the first half will continue. “The company is preparing to maximize the opportunities of this key period, reinforcing its inventory, further diversifying its products, and optimizing its supply chain to meet the expected demand during this peak consumption period,” Carrasco concluded.
Another success of the company is its customer focus and responsiveness. With a total inventory of 7 million parts, Fersay delivers all its products in less than 24 hours to any point in Spain and Portugal.
Category Performance
Breaking down the data by product ranges, Fersay has identified appliance spare parts as the best-selling products. In this segment, parts for washing machines, refrigerators, dishwashers, and ovens top the sales ranking. These items have proven to be essential for consumers, who prefer to repair their appliances rather than replace them, a trend that has benefited Fersay.
In addition to spare parts, Fersay’s own-brand accessories have also shown outstanding performance. Among these, TV stands, remotes, adapters, and cables have been particularly popular. These products not only complement Fersay’s main offering but have also helped consolidate the company’s position in the appliance and electronics accessories market.
An offering comprised of over 150,000 references
Fersay’s catalog includes spare parts, consumables, and accessories for appliances from the leading brands in the market, electronic spare parts, and a growing range of around 300 own-brand products for small appliances and accessories.
This offering is aimed at both professional clients, around 5,500 technicians who mainly purchase the parts they need for their work, and end customers who can find products or accessories at Fersay that do not require technical intervention, such as refrigerator drawers, wine racks, dishwasher baskets, vacuum bags, blades for food processors, remote controls, batteries, TV mounts, etc.
Fersay’s business concept responds to an existing need in the market and benefits from the trend of reducing unnecessary consumption. Fersay unifies in a single establishment the sale of electronics, appliance spare parts, and accessories. In total, it offers over 150,000 different spare parts in stock, classified into three major areas to meet any need: spare parts for white goods (washing machines, refrigerators, dishwashers, microwaves, cooktops, etc.), spare parts for brown goods (TVs, DVDs, sound systems, video players, etc.), and small appliances (ovens, sandwich makers, steam irons, coffee makers, hair dryers, etc.), including own-brand products.
More information about Fersay
Fersay is a 100% Spanish company, a leading company in the export of accessories and spare parts for electronics and household appliances. It positions itself as the first chain in its sector in southern Europe with a turnover of 9M € in 2023.
Part of its success lies in its ability to adapt to changes, leading the company to evolve from providing technical repair services to selling accessories and spare parts for household and PAE appliances, also specializing in logistics services for multinational companies, warranty exchanges, and the complete management of the technical service network.
Given the new trends in family consumption, Fersay continues to expand its own-brand product catalog consisting of spare parts, consumables, and accessories for appliances from the leading brands in the market, electronic spare parts, and an increasingly wide range of around 300 own-brand products for small appliances and accessories.
via: MiMub in Spanish