Here’s the translation into American English:
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First Stop, the network of workshops specialized in tire services and comprehensive vehicle maintenance, has taken a significant step toward digital transformation with the launch of its new e-commerce platform in Spain. This initiative is part of a broader strategy of digitalization and omnichannel solutions, designed to enhance the customer experience by allowing for agile and easy purchasing and booking of products and services, both online and in their physical workshops.
This launch comes in response to the growing demand for digital solutions in the sector, coinciding with an 8% increase in e-commerce in Spain over the past year. For First Stop, digitalization has become a crucial pillar of its strategy, aligning with its commitments to innovation and sustainability. The new platform not only enables more efficient management but also focuses on the user, improving their overall experience.
Among the features offered by this innovative tool are product and service inquiries, the ability to compare options, appointment booking at the desired workshop, and electronic payment processing. All of this is presented in an intuitive and personalized manner, catering to the needs of each customer. Additionally, the company has implemented a microsite strategy for each workshop, allowing for individual management of pricing and advertising campaigns, as well as advanced CRM tools. The goal is to increase traffic to its 467 workshops in Spain and 128 in Portugal while also improving the profitability of its partners.
First Stop positions itself as a pan-European network of automotive industry professionals, with over 550 workshops in the Iberian Peninsula. The company has distinguished itself through its commitment to excellence, being a pioneer in receiving TÜV SÜD certifications for the quality and safety of its services.
First Stop’s growth model is based on a mixed expansion plan that combines both directly owned and partner-operated workshops. This model offers partners a high degree of independence, allowing them to provide competitive products and services while benefiting from preferential agreements with brands and suppliers. In its pursuit of expansion, First Stop is forming alliances with partners who have deep market knowledge and meet the required quality and safety standards, aiming to increase its presence in strategic locations.
via: MiMub in Spanish