In a country where flamenco is mainly experienced from a distance, a proposal emerges that completely transforms this experience. Flamenco en el Corazón, under the direction of Rosana Juárez, has established itself as one of the most innovative cultural initiatives in Spain, offering immersive weekends where anyone, regardless of their level or background, can immerse themselves in the authentic world of flamenco.
Far from tourist shows and common clichés, Flamenco en el Corazón offers a genuine immersion in flamenco culture, in iconic settings such as Jerez or El Rocío. Participants have the opportunity to share moments of conversation, participate in rituals, enjoy local gastronomy, and experience art-filled nights, all as if they were part of a flamenco family. This connection is so intense that an astonishing 70% of attendees choose to repeat the experience, an impressive figure in the experiential tourism sector.
This approach, which combines emotional retreat, cultural immersion, and transformative travel, has started to attract individuals seeking something authentic, away from mass tourism and with a strong personal impact. Many describe the experience as a profound change in their way of feeling life and a closer connection to the origins of flamenco.
The next highlight event will take place on the weekend of December 13 in Jerez, where Flamenco en el Corazón will organize an immersion in the tradition of the zambomba and Jerez flamenco, coinciding with the holiday season. This weekend promises to be an exceptional opportunity to explore a centuries-old tradition, guided by local artists in an intimate and familiar environment.
Rosana Juárez, founder and CEO of Flamenco en el Corazón, explains that her mission is to allow participants to access a world that, in its most authentic form, can be hermetic. “We want people to experience flamenco with truth, from within, without choreography and in its wildest form. Not as a spectator, but as part of that circle experienced within flamenco houses,” says Juárez, who personally leads each experience, selecting the artists and spaces that make each journey impossible.
For those who wish to approach the project, Flamenco en el Corazón also has an online flamenco club, Familias Flamenca, which offers the opportunity to delve into flamenco culture from the comfort of home before experiencing the live experience in person.
Flamenco en el Corazón is revolutionizing the way people approach flamenco, promoting an experience that merges culture, emotion, and authenticity without filters.
Source: MiMub in Spanish