Here’s the translation to American English:
The organization Provacuno, which represents the beef sector in Spain, is participating in ANUGA 2025, the largest food and beverage trade fair in the world, taking place from October 4 to 8 in Cologne, Germany. At this significant industry event, the interprofessional organization is unveiling its new campaign “For a Sustainable Europe: the Special Mission of Beef,” aimed at promoting sustainability in beef production in collaboration with Apaq-W from Belgium and co-funded by the European Union.
Javier López, director of Provacuno, emphasizes that ANUGA 2025 is the ideal venue to present this initiative, focused on reducing emissions and improving soil over the next three years. At booth D089 in Hall 6.1, the organization features experts, including researcher Xabier Díaz de Otálora Aguirre from the Universitat Politècnica de València, who will provide scientific insights on sustainability in this sector.
In addition to informational offerings, the booth will also distribute merchandise such as eco-friendly bags and caps, and will include the participation of Michelin Green Star chef Miguel Ángel de la Cruz, who will conduct culinary demonstrations to showcase the versatility of European beef.
During the event, the first Symposium on the Sustainability of European Beef has been announced, set to take place on November 12 in Brussels. This symposium, which is free of charge and can be attended both in person and virtually, will aim to discuss the future of the sector in terms of sustainability, covering economic, social, and environmental aspects.
Additionally, on October 8, a seminar will be held at the University of Bonn, where Díaz de Otálora Aguirre will present the sustainable improvements being implemented in beef production via the Codes of Good Practices.
The Sustainable European Beef (SEUB) program, within which this campaign is embedded, will run until 2027 and aims to educate and inform both producers and consumers about sustainability in the sector. The campaign seeks to raise awareness among the public about the importance of their role in achieving Europe’s Carbon Neutral 2050 goal while supporting producers in adapting to more sustainable practices.
All these efforts and proposals are showcased at Provacuno’s booth until October 8, reflecting the sector’s commitment to sustainability in all its dimensions.
Source: MiMub in Spanish