Salerm Cosmetics, a recognized leader in hair care and innovation, has launched its new hair coloring collection ‘Armonía’, which utilizes the advanced ZERO coloring system. This innovative product is specially designed for those looking for an experience that combines personalization, quality, and care in one service. The collection offers a wide range of shades, from dark to light and luminous, allowing consumers to choose according to their preferences and align with the latest beauty trends.
The ZERO coloring goes beyond being a simple dye; it is presented as a treatment that combines color and deep hair care. Its formula, free of ammonia and composed of up to 92% natural and vegan ingredients, sets a new standard in sustainability and hair protection. A biodegradable alkalizing system, based on sugar, guarantees exceptional color intensity and longevity, while maximizing hair health.
The ‘Armonía’ collection, developed by experts Carla Salceda and Rachel da Conceição, includes shades such as dark ash brown pearl blonde, which adds depth and sophistication; Ice Brown, a cool brown that provides an elegant look; golden ash, which offers shine and neutrality; and Clear (000), a modulator that intensifies the shine of the other shades.
In addition to its aesthetic focus, the ZERO coloring is also formulated to strengthen and protect the hair. Among its components is L-Arginine, which reinforces hair structure; color micromolecules that ensure a vibrant and long-lasting finish; and Plex Fiber Protect, which helps prevent hair breakage. Seven vegetable oils are added to the formula to nourish, add shine, and promote hair regeneration.
Salerm Cosmetics’ commitment to sustainability is evident in the selection of biodegradable ingredients and the elimination of ammonia, thus contributing to environmental protection and meeting the demand of a more conscious and responsible consumer.
With the ‘Armonía’ collection and the ZERO system, Salerm Cosmetics redefines the notion of hair coloring, balancing aesthetics, health, and sustainability. This proposal not only aligns with current trends but also allows stylists to offer a personalized and high-quality experience to their clients.
Founded over 70 years ago, Salerm Cosmetics has established itself as an international reference brand in the hairdressing sector, standing out for its constant innovation and commitment to hair care through organic and natural formulas. Its products, developed in Spain, are distributed in more than 50 countries, consolidating its reputation among professionals and consumers alike.
Referrer: MiMub in Spanish