Men’s fashion is being reinvented this Christmas with Harper & Neyer’s new campaign, which surprises with the motto “Celebrate who you are.” This emotional ad, directed by Spanish filmmaker Fran Granada, uses the power of storytelling to create a narrative that resonates with the values of authenticity and familiarity.
Set in a cozy Christmas environment, the ad tells the story of a son struggling to meet the expectations of his traditional family. Throughout the campaign, his unique concept of Christmas is visualized, contrasting with family norms. His way of celebrating includes an atypical dinner and simple decoration, symbolizing his authenticity and personal style, always focused on the modern and sophisticated garments of Harper & Neyer. However, the central message of the ad lies in its ending: the family, instead of criticizing his originality, proudly expresses that his path, although unexpected, exceeds all expectations.
The campaign not only stands out for its moving narrative, but also marks an innovative step in the field of fashion advertising by having the collaboration of Spanish filmmakers. Fran Granada, who has demonstrated his talent with works such as the web series “Bea left the group” and music videos for recognized artists, brings to life this ambitious first edition. With a career that started at five years old and a full scholarship for film directing at the ESCAC, Granada has worked on various advertising campaigns and artistic projects that have earned him a prominent place in the industry.
The director shares his vision: “If you don’t feel it, don’t do it. If it’s worth it, it deserves effort and desire,” which resonates deeply with Harper & Neyer’s purpose: “We want to dress the best version of yourselves.” This collaboration reflects a commitment from the brand to create campaigns that are not only commercial, but also have a lasting emotional impact.
With the motto “Celebrate who you are,” the campaign becomes a new milestone for Harper & Neyer, reaffirming their dedication to creativity and authenticity in the world of fashion. Previously, the brand had already challenged stereotypes, and now, through the union of fashion, cinema, and emotion, seeks to offer a message that resonates deeply with its audience.
In conclusion, Harper & Neyer is rewriting the rules of modern elegance, demonstrating that fashion is a powerful tool to inspire people to accept their authentic selves. Thus, this Christmas presents itself as a different celebration, but full of meaning.
Referrer: MiMub in Spanish