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The III Digital Horticultural Innovation Forum, HortiDATA, took place in Campohermoso, Níjar, Almería, highlighting advancements in digitalization that are transforming agriculture in the region. Organized by Siete Agromarketing and eComercio Agrario, the event brought together experts to discuss key topics such as artificial intelligence applied to the agricultural sector, cyber resilience, and innovation in production.
The forum opened with remarks from local and regional authorities. The mayor of Níjar, José Francisco Garrido Requena, emphasized the municipality’s role in organic agriculture and the importance of agricultural technology as a driver of development. Gissélle Falcón Haro, general director of Siete Agromarketing, underscored the need to bridge the digital divide affecting women in rural areas. Carlos Sánchez López, deputy for Agricultural Promotion, positioned Almería as a benchmark in digital innovation within the agricultural sector.
Among the standout presentations, Diego Luis Valera Martínez, a professor at the University of Almería, explained how artificial intelligence contributes to improving profitability and sustainability in agriculture, enabling faster and more efficient decision-making. Additionally, a strategic simulation on cyber resilience was presented, demonstrating the importance of training and preparation for potential incidents.
The forum also included a segment dedicated to innovation aimed at optimizing agricultural production. Various companies showcased solutions such as bioclimatic control systems and artificial intelligence platforms that help forecast yields and manage potential issues. In this regard, subtropical crops, particularly avocados, were highlighted as an example of high potential for water productivity and efficient water use.
The discussions emphasized the importance of traceability in production and packaging, in line with modern market demands. HortiDATA concluded with a message highlighting the crucial role of data in agronomic decision-making and the training of individuals, especially rural women, to implement these changes.
The event achieved significant visibility on social media, reaching a large number of followers through the hashtag #HortiDATA2025. Additionally, it received collaboration from various organizations in the agricultural sector, demonstrating the interest and positive impact generated within the local agricultural and technological community.
Referrer: MiMub in Spanish