The Swedish furniture and home decor chain, Ikea, has once again caught the attention of consumers and social media with a new accessory for refrigerators that promises to revolutionize food organization. It is an innovative sliding tray that has gained popularity on the TikTok platform, thanks to its ability to make it easier to access products that are often forgotten at the back of the fridge.
This practical device, designed to fit most refrigerator models, allows users to easily slide the food forward, providing a simple and effective solution to the common problem of food waste. The tray is designed with a rail mechanism that allows for smooth and secure movement, which not only avoids the accumulation of unused products but also improves the overall visibility of the fridge’s contents.
TikTokers who have tried the accessory in their own homes were quick to share their enthusiasm, generating thousands of reactions and shares. The videos, showcasing everything from installation to use in various fully-stocked fridges, highlight how this simple change can improve efficiency in food management.
Ikea, which has always aimed to combine functional design with affordable prices, emphasizes that this product not only aims to optimize internal fridge space but also to promote a more mindful and responsible consumption culture. The ability to easily see and access all stored products significantly reduces the likelihood of them expiring before use.
With this new offering, Ikea continues to demonstrate its ability to identify and address consumers’ everyday needs through creative and accessible solutions. For those interested in this sliding tray, it is already available in Ikea stores and on their official website, where the product has already started to become a bestseller.
The virality of this product once again highlights the power of social media in influencing global consumption trends. This phenomenon also underscores the growing demand for products that are not only aesthetically pleasing but also functional and sustainable, aligning with the Swedish company’s commitment to a more environmentally conscious future.
Referrer: MiMub in Spanish