Sure! Here’s the translated text into American English:
—
Tyson Foodservice, one of the key divisions of Tyson Foods Inc., has introduced a generative artificial intelligence assistant on its website aimed at improving interaction with over one million food operators who previously had no direct contact with the company. This advancement takes place in the context of Tyson Foods standing out as one of the leading protein suppliers in the United States, responsible for approximately 20% of the country’s beef, pork, and chicken, which is crucial for its foodservice offerings.
The business model of Tyson Foodservice operates under a B2B framework, selling products to distributors that supply restaurants, schools, hospitals, and convenience stores. With the implementation of the AI assistant, operators can now explore various products, access menu trends, and discover customized solutions tailored to their specific food needs, all optimized through AI-driven personalization.
Collaboration with the AWS Generative AI Innovation Center has been key to the development of this tool, utilizing Amazon Bedrock, a service that facilitates the use of high-capacity AI models. The new functionality not only enhances semantic search on the website but also allows for natural language queries, thus enabling a smoother conversational flow between operators and the company.
The AI assistant offers a variety of options, ranging from searching for product information to helping locate distributors and verifying product availability in users’ specific areas. Additionally, it maintains a feedback channel where users can send comments directly to Tyson, providing the company with valuable data on customer needs and preferences.
This innovative approach by Tyson Foodservice transforms user interactions into strategic business information, going beyond traditional web analytics. Instead of merely tracking behaviors, the company now has access to contextual data that reflects its customers’ interests, pain points, and future buying intentions.
With the incorporation of semantic search technology and an intuitive conversational assistant, Tyson Foodservice positions itself as a leader in the food industry, creating personalized experiences that not only address user concerns but also help optimize product offerings and customer service, enhancing its competitiveness in the market.
—
Let me know if you need more help!
Source: MiMub in Spanish