The company is driving an ambitious rebranding and launching a new mobile application, while maintaining the values that drove its creation eight years ago: innovation, transparency, and maximum profitability.
inbestMe was created to meet the financial goals of real people as an efficient alternative for planning and managing their personal finances through automated investment portfolio management. Eight years later, having surpassed 200 million euros in managed assets and being the robo advisor with the greatest diversification and customization in the market, a pioneer in sustainable indexed investment and the fastest-growing in the last year, it launches an ambitious rebranding with the goal of becoming an international financial hub.
The main objective of this strategy, for which the experience and prestige of the Firma agency were relied upon, is for the investor, regardless of their risk profile, assets, or financial knowledge, to see inbestMe’s investment portfolio management platform as a personal financial center designed to achieve their goals in real life, attracted by its innovative solutions, both short-term and long-term. Its products and services help eliminate the headaches of daily financial planning in a responsible, transparent manner, and provide greater control over finances compared to traditional services.
The company’s rebranding, in addition to a renewed image in all its media, whose most visible sign is the new logo, includes the launch of a new mobile application that allows users to put it on ‘autopilot’ to maximize profitability. “It’s much more than a cosmetic change; it represents a strategic shift that will improve the user experience, adapting to their new needs, and better convey our values, based on our commitment to innovation, transparency, and greater profitability for our clients,” explains inbestMe’s Marketing Director, Daniel Vivancos.
The three key elements of the new brand identity are its current and sophisticated design optimized on all media and in line with brand values (trust, clarity, and professionalism) and the technological solutions it offers; its customer-focused communication, with a direct, concise style that facilitates making the best financial decisions; and platform consistency, which enhances the user experience by providing a unified and recognizable interface.
One of the most strategic aspects of the change is the launch of a new native mobile application, developed in React Native, which marks a significant improvement in the user experience: more dynamic and agile. Its main features include: faster performance, thanks to an improved, more intuitive and easy-to-use user interface, with a minimalist design and simplified navigation; real-time notifications to stay updated on portfolio and market profitability evolution or receive reminders to review goals; advanced security functions, including biometric login and end-to-end encryption, ensuring that data is always protected; personalized information, using algorithms to propose recommendations based on goals and risk profile so that the client can make informed decisions and stay aligned with their long-term goals; and multiplatform consistency, allowing synchronized access from any desktop or mobile device. In short, the new inbestMe app can be considered a practical financial planner that allows the customer to be informed and empowered about the evolution of their finances at any time and from any place, with total transparency and maximum security.
“Every day, millions of ordinary people need help with their finances, but traditional services don’t always serve them, sometimes due to internal conflicts of interest, other times due to high and hidden costs. At inbestMe, we understand the daily financial needs and goals of our clients and work tirelessly to offer a personal financial center that gives them back control of their finances while empowering them to continue with their lives and helping them invest better. This is our DNA. We help them set their goals today so they can get greater returns on their money tomorrow,” adds inbestMe’s CEO, Jordi Mercader.
About inbestMe
inbestMe is a Securities Agency authorized by the CNMV and operates as an automated manager of investment portfolios based on ETFs, pension plans, indexed investment funds, and monetary funds, the most efficient in the market. In the last year, the company has launched target portfolios and enhanced its bond portfolios to adapt to the needs of all user profiles and the evolution of the markets. It is a revolutionary model of Intelligent Investment, a pioneer in Spain, highly efficient, maximizing diversification and customization, and operating with total transparency and independence.
via: MiMub in Spanish