Here’s the translation into American English:
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Currently, the pharmaceutical sector is undergoing a significant transformation due to the search for more efficient alternatives for sales management. Many companies are opting for models that reduce costs and allow for greater adaptability to the needs of each client. In this context, Matraz Innova has presented an innovative proposal that promises to change the way organizations in the sector manage their sales teams.
The service offered by Matraz Innova is based on providing laboratories with a network of experienced sales representatives, trained to quickly integrate into the client’s organizational structure. These professionals bring expertise in various areas, such as pharmacy, hospitals, and primary care, and are ready to work from day one, focused on achieving tangible results.
One of the standout features of this model is its total flexibility. Companies can deploy the service for as long as they need, customizing it according to their geographical requirements and the products they wish to promote. This adaptability is particularly useful in situations like specific campaigns or launches of new medications, as well as in contexts where temporary reinforcement of the sales force is needed. The representatives are trained to address multiple therapeutic areas, including cardiovascular health, oncology, and women’s health, among others.
Matraz Innova positions itself as a leader in consulting for the pharmaceutical industry, providing support in the creation and implementation of sales strategies that adapt to the changing market environment. This new division emerges as a natural evolution of its mission to add value and agility to organizations that need to optimize resources in a highly demanding sector.
The service is aimed at various types of clients—from laboratories that wish to fully or partially outsource their sales force to companies that require commercial support for new launches from the outset. It is also ideal for organizations that need flexibility due to seasonality or structural changes, as well as for companies looking to validate products in new territories without committing to establishing their own sales network.
In the rigorous healthcare industry, the experience and training of sales representatives are crucial for the success of products. Matraz Innova employs a methodology aimed not only at stimulating demand but also at building strong relationships with healthcare professionals, thereby strengthening brand positioning.
The integration of these representatives within the client’s structure promotes coordination with other departments, such as marketing and access, ensuring that strategies align with the overall objectives of the project. Based in Madrid, Matraz Innova has collaborated with a wide range of laboratories and hospitals, offering strategic solutions tailored to the specific needs of each client.
The creation of this new division reaffirms Matraz Innova’s commitment to innovation and commercial efficiency, establishing itself as a key strategic partner for the growth of organizations in the pharmaceutical, biotechnology, and medical device sectors.
Referrer: MiMub in Spanish