Under the leadership of Pablo Moscoloni, Allzone has established itself as a pioneer in the field of inclusive e-commerce in Spain. The company stands out for its B2B2C business model that integrates technology, a team predominantly composed of women, and policies of equality, diversity, and accessibility, which translate into significant growth and trust among its customers.
Allzone’s inclusive leadership is evident in its commitment to equality and female empowerment, elements that have become its distinctive hallmark. Currently, over 70% of its staff are women, and around 80% of executive positions are held by women, surpassing the national average of 40% mentioned in the “Women in Business 2024” report. This approach is reflected in the daily organizational structure, with supervision and management teams led by highly qualified professionals who promote the company’s growth. According to Moscoloni, “diversity and inclusion are fundamental pillars for success; we strive for every individual to have the opportunity to grow and add value.”
Allzone also promotes diversity in all its aspects and has protocols in place to ensure equal pay and internal promotion, allowing the professional development of all its employees regardless of gender, age, or ability. The company is committed to integrating people with diverse abilities, offering flexible working hours and continuous training. Its website platform is accessible to visually impaired individuals, expanding the reach of e-commerce and strengthening digital inclusion.
Since its inception, Allzone has adopted a B2B2C retail e-commerce model that sets it apart from traditional online stores. It works in collaboration with national suppliers, implementing SEO, SEM, and remarketing strategies to control every stage of the business process, from product acquisition to final delivery. The introduction of artificial intelligence solutions to handle queries via WhatsApp and personalize the shopping experience has been another of its innovations. Partnerships with companies like LINKHUB, PrestaShop, BlueKnow, Doofinder, and Simpler have allowed for logistics optimization and communication with users, while also promoting sustainability and the circular economy through pilot projects with startups like Sharpei.
Moscoloni’s entrepreneurial journey began at a young age, and in 2019 he founded Allzone with a small team after years of working as a lawyer and with the support of Google for Startups as a mentor. Despite the challenges he faced during the pandemic, such as hacking and the creation of fraudulent websites using his identity, he managed to adapt the business model, expand the team, and receive recognition for innovation between 2022 and 2024. Along this path, transparency has become crucial for the company. In response to criticism and complaints about delays in deliveries and refunds, Allzone has automated the returns process and strengthened its customer service team, collaborating with verified review platforms to identify and combat fake reviews.
Allzone’s experience demonstrates that inclusion and innovation can coexist with solid growth and an active commitment to social responsibility.
Source: MiMub in Spanish