The use of SMS as a communication channel is gaining ground in Europe, driven by technological platforms like Intuit Mailchimp. The company has announced the availability of its SMS marketing service in several European countries, including Spain, France, Germany, and others, with planned launches for Belgium and Italy. This strategic move aims to provide small and medium-sized businesses with an effective tool to enhance their relationship with consumers and increase their revenue.
Jim Rudall, Intuit Mailchimp’s representative for the EMEA region, highlights the potential of personalized messages as a strategy to increase brand visibility in a less saturated medium like SMS. With expectations of an increase in advertising investment in this channel, companies have a unique opportunity to expand their reach and improve the personalization of their campaigns.
The integration that Mailchimp proposes is not only between email and SMS but also includes customer data, allowing for a comprehensive view of consumer behavior. This enables marketing specialists to optimize their strategies and more efficiently monitor return on investment from a centralized platform.
Previous experiences in other markets, like the United States, have shown a significant increase in return on investment with the use of SMS campaigns, reaching impressive figures in a short amount of time. Data reveals that users experience a significant increase in click rates and a low unsubscribe rate, reflecting the effectiveness of the channel.
Marcelo Nuñez, responsible for partnerships and ecosystems at Intuit Mailchimp in Spain, points out that this addition will expand possibilities for marketing professionals in the country, offering a new dimension to their strategies.
This launch reaffirms Intuit Mailchimp’s commitment to marketing specialists, providing them with innovative and effective tools to maximize the impact of their campaigns and revenue growth. This strategy not only facilitates connection with customers but also redefines the interaction between brands and their audiences in the European continent.
via: MiMub in Spanish