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La Pepita Burger Bar, a popular Galician chain of premium hamburgers, is in the midst of an expansion phase and plans to open new locations in three autonomous communities: Aragón, the Valencia Community, and Extremadura. This strategy aims to strengthen its market presence before the end of the year, with a particular focus on collaborating with local franchisees.
The expansion department of La Pepita has optimized its processes to provide new franchisees with the necessary tools to establish a restaurant under the brand. From finding the right location to its setup and opening, the company’s headquarters manages all aspects involved in creating new establishments. Additionally, there is an agreement with Banco Sabadell, which has designed an attractive financial plan for investors interested in joining the brand.
La Pepita is seeking local partners who bring market knowledge in these new regions, allowing even those without prior experience in the hospitality sector to participate. To ensure success, the company has a team of experts overseeing the operational management of each new location.
In 2024, the chain closed the fiscal year with a turnover of 15.5 million euros and currently operates 19 restaurants. Since its inception in Vigo in 2012, La Pepita has stood out for its quality and innovation, offering an extensive menu of over 20 varieties of hamburgers made with top-notch ingredients, including certified Galician blonde beef and products from El Capricho, as well as vegetarian and vegan options.
The company is also adapting to new technologies and the digitization of processes while working to minimize its carbon footprint, consolidating its position as a leader in a constantly evolving sector. Furthermore, La Pepita emphasizes the importance of exceptional customer service, which is reflected in the specialized training provided to over 200 employees, thus ensuring a high standard of service across all its restaurants.
via: MiMub in Spanish