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Lidl has decided to innovate its decorative plant offerings with the launch of the princettia, which is presented as a sustainable alternative to the traditional poinsettia. This new plant will be available in the supermarket chain’s stores starting this Friday, marking the beginning of a proposal aimed at meeting the needs of modern consumers.
The princettia is distinguished by its delicate soft pink leaves and notable resilience, characteristics that make it ideal for maintaining its freshness and beauty over an extended period. Unlike the poinsettia, which is usually associated with year-end festivities, the princettia is versatile and can adapt to different environments, allowing it to be enjoyed throughout the year.
This initiative by Lidl responds to the growing demand for plants that are not only aesthetically pleasing but also sustainable and low-maintenance. According to company representatives, the princettia has been cultivated under responsible agricultural practices, ensuring that the final product is environmentally friendly.
Consumers will have the option to choose from various sizes, making it easy to place in a range of spaces, from small apartments to large homes. Additionally, Lidl has decided to accompany the launch with a marketing campaign focused on educating consumers about plant care, emphasizing its usefulness and versatility in home decoration.
With this proposal, Lidl positions itself as a leader in the floriculture sector, offering alternatives that not only add beauty to spaces but also promote greater environmental awareness among its customers. The princettia could become a new favorite in households, adding a touch of color and vibrancy to daily decor.
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Source: MiMub in Spanish