The Spanish capital is consolidating itself as a vital technological center in Europe, becoming a key driver for digitalization in various industries, including health, banking, and insurance. Albert Alsina, CEO of ERNI Consulting, highlights that “Madrid has become one of the epicenters of digital innovation in Europe, where technology not only optimizes processes, but also redefines the way companies create value.”
With the ‘Madrid Capital Digital’ strategy, the Madrid City Council has planned an ambitious investment of 1 billion euros for the period 2023-2027. This plan aims to accelerate the digitalization of public services and position the city as a hub of technological innovation. The goal is to further consolidate Madrid’s leadership in digital transformation, driving advances that are crucial for the efficiency and competitiveness of strategic sectors.
Alsina emphasizes that “digitalization is not an option, it is a requirement to remain competitive.” In this sense, Madrid has attracted both talent and forward-thinking companies, creating a conducive environment for technological development. In the healthcare sector, for example, telemedicine initiatives and connected medical devices have revolutionized patient care, allowing for more effective healthcare management. In the banking and insurance fields, digitalization has facilitated process automation, real-time data analysis, and a significant improvement in transaction security.
The technological push in Madrid has also led to an increase in demand for highly skilled professionals. “The success of digital transformation depends on people, that’s why investment in talent and continuous training is what ensures that companies can adapt to a constantly changing environment,” adds Alsina.
With the implementation of these initiatives and the commitment of multiple ecosystem actors, Madrid reinforces its position as a nerve center of digital transformation, fostering innovation and enhancing competitiveness in essential sectors for the country’s economic development.
Referrer: MiMub in Spanish