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Manhattan and Shopify: Transforming the Omnichannel Shopping Experience

Sure! Here’s the translation into American English:

In the context of its annual Momentum meeting, Manhattan Associates Inc., a well-known company specializing in logistics solutions, has introduced a new integrative application available in the Shopify App Store. This tool, designed to complement Manhattan Active® Order Management, aims to optimize online sales for retailers while simultaneously enhancing the customer experience and order fulfillment.

The new application enables real-time connectivity with network inventories, thereby providing clear visibility of order status and payment management. A notable feature is its compatibility with Shop Pay, which simplifies transaction processing for users.

Several renowned retailers have already adopted this application to deliver high-quality service in the shopping experience and order logistics. The integration between Shopify and Manhattan allows these merchants to more effectively manage the order lifecycle, improving their operational efficiency.

Additionally, Manhattan has incorporated its order management system and in-store inventory and fulfillment solution as part of its Manhattan Active Omni platform. This integration is aimed at addressing the complexities of enterprise commerce, helping companies enhance their customer service and maintain continuous visibility of their inventories, which in turn drives sales. The application’s features include options like in-store pickup and same-day delivery, increasingly essential elements of the modern shopping experience.

Rukmani Subramanian, Vice President of Partnerships at Shopify, emphasized that mastering modalities such as same-day delivery or online purchase with in-store pickup is crucial in today’s environment. According to her, Manhattan’s order management is designed to provide transparency and meet customer expectations, fostering both innovation and brand loyalty.

Brian Kinsella, Senior Vice President of Product Management at Manhattan, expressed pride in collaborating with Shopify to provide a comprehensive solution that prioritizes customer experience, ensuring speed in both the purchasing process and order logistics. Together, both companies share a vision focused on improving the consumer experience, whether through online channels, direct interactions, or product delivery.

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Source: MiMub in Spanish

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