The Spanish startup Weprefereat has taken a significant step in its journey by launching its franchise model, backed by Tormo Franquicias Consulting. Founded in 2021, this company aims to transform workplace dining through a digital canteen system that stands out for its efficiency, health, and flexibility.
Weprefereat’s proposal combines quality gastronomy with technology, offering partner companies a wide variety of balanced menus tailored to the dynamics of today’s work environment. Through its web platform and mobile app, employees can place their orders in advance or on the same day, receiving their meals directly at their workplace. This formula has successfully linked convenience, well-being, and flavor, gaining traction in the B2B market.
The company emphasizes that it is not just an option for office dining, but seeks to provide a culinary experience that combines discretion, taste, and meaning. The new franchise model is distinguished by its standardized processes and management software that optimizes all areas of the business, including orders, inventory, and operational control.
For potential franchisees, the benefits are manifold. They include high profitability and quick return on investment, comprehensive support in operational management, centralized marketing, access to exclusive software for data analysis, and ongoing training from the start. The initial investment begins at 45,000 euros, and locations of at least 70 square meters are required, making this franchise accessible for those interested in a tech-savvy business with a defined purpose and growth potential.
Weprefereat stands out for its focus on digitalization, sustainability, and workplace well-being, targeting companies that want to offer their employees a modern and healthy dining experience that enhances satisfaction and productivity. Franchisees, in turn, join a sector that addresses major trends in the B2B market, such as healthy eating and process automation.
The expansion process of Weprefereat is carried out in collaboration with Tormo Franquicias Consulting, a consultancy with over 25 years of experience in supporting the growth of brands in the franchise realm, ensuring a replicable and solid model.
Weprefereat presents itself as a new generation franchise, where gastronomy, technology, and sustainability come together in a model that is not only profitable but also scalable. The company invites entrepreneurs, investors, and professionals in the hospitality sector to join this initiative that promises to revolutionize workplace dining.
Source: MiMub in Spanish