Samsung Electronics and Street League Skateboarding (SLS) have announced a new and strengthened global partnership, a significant milestone that underscores their shared values of creativity, innovation, and respect for the skateboarding community. The collaboration, introduced just before the start of the competition at SLS Paris, is part of Samsung’s efforts to leverage technology to create a positive impact on people’s lives.
The partnership, initially launched last year as part of the “Open Always Wins” campaign, has celebrated the rich culture of skateboarding and its global influence. The various activities implemented at key events and the stories of the athletes have strengthened the bond between Samsung, SLS, and the skating community.
This new collaboration, which will extend over several years and include events on different continents, will enable SLS to continuously contribute cultural insights and creative collaboration to Samsung. This approach aims to define product features and campaigns that align with the world of skateboarding.
Stephanie Choi, Executive Vice President and Chief Marketing Officer of Samsung’s Mobile Experience Division, emphasized that the connection with SLS is based on authenticity and a shared passion for openness, thereby reaffirming Samsung’s commitment to promoting skate culture.
Additionally, the partnership has welcomed Olympic medalists Jagger Eaton and Rayssa Leal as ambassadors for Team Samsung Galaxy. Eaton, known for his versatility and achievements as a world champion, and Leal, recognized for her bold style and multiple accolades in SLS history, have expressed their excitement about working with Samsung and the impact this collaboration can have on the next generation of skaters.
Frank Lamicella, CEO of Street League Skateboarding, highlighted the relevance of Samsung’s support in enhancing the experience for skaters and their fans, noting that this new partnership is a testament to the success they have achieved together and the potential that lies ahead.
via: MiMub in Spanish