Samsung Electronics and Street League Skateboarding (SLS) have taken a significant step by expanding their collaboration into a global partnership. This announcement was made on the first day of the SLS competition in Paris, showcasing both entities’ commitment to the skate community and their interest in promoting creativity and innovation.
The new alliance reinforces Samsung and SLS’s goal of making a positive impact on people’s lives through technology. Since the beginning of their collaboration with the “Open Always Wins” campaign, both organizations have come together in a long-term program that will include events across multiple continents. This agreement will allow SLS to provide Samsung with ongoing cultural insights and participate in the creation of products specifically for the skateboarding world.
Stephanie Choi, Vice President of Samsung, emphasized that the partnership is grounded in authenticity and innovation. She highlighted the intention to elevate skate culture and demonstrate how technology can enhance creativity and strengthen the sense of community.
To further boost this alliance, Olympic medalists Jagger Eaton and Rayssa Leal will join the Team Samsung Galaxy as ambassadors. Eaton, known for his versatility, mentioned that progress in skateboarding involves maintaining an open mindset, a principle that lies at the core of this collaboration. Meanwhile, Leal emphasized the importance of freedom of expression in skateboarding and how Samsung supports this vision.
SLS CEO Frank Lamicella expressed his enthusiasm for this partnership, highlighting the positive impact Samsung has had on the experience of both skaters and fans. This joint effort promises to inspire future generations, fostering creativity and connection within the skateboarding world.
Referrer: MiMub in Spanish