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Samsung Electronics has been recognized by Interbrand as the fifth global brand, maintaining this position for the sixth consecutive year. In the “Best Global Brands” list, Samsung reached a brand value of $90.5 billion, standing out as the only Asian company to remain in the global top five since 2020.
The Interbrand report emphasizes that this recognition is due to several key factors. One of the standout elements is the strengthening of Samsung’s competitiveness in artificial intelligence (AI) across all its business divisions. The company has enhanced customer experience through product integration and has made investments in AI-related semiconductors while executing a customer-centric branding strategy.
Won-Jin Lee, President of Samsung Electronics’ Global Marketing Office, noted that the company has focused on ensuring that more customers experience AI in their daily lives. He also reaffirmed the company’s commitment to prioritizing customer benefits, especially in areas related to health and safety.
Under the vision of “Innovation for All,” Samsung seeks to make AI accessible to a larger number of customers globally. This year, the company reaffirmed its leadership in mobile AI by advancing with Galaxy AI, aiming to implement it in 400 million devices throughout the year.
In the consumer electronics field, Samsung has boosted its competitiveness in AI by introducing personalized technologies like Vision AI and Bespoke AI. Open collaboration with various partners has enabled the enhancement of personalized AI experiences for users, while ensuring top-tier security through Samsung Knox.
In the semiconductor sector, the company has responded to the growing demand for AI with a comprehensive portfolio that includes cloud, device, and physical AI solutions, such as advanced products like high-bandwidth memory (HBM) and high-capacity DDR5.
Beyond AI, Samsung is working to improve the accessibility of its products and services, fostering sustainable innovation across all its divisions. This includes energy savings through efficient appliances connected via SmartThings.
Every business division of Samsung has been recognized for its innovation efforts. In mobility, the company leads the AI era and strengthens the category of foldable devices. In networking, it has solidified its leadership in virtualized radio access networks (vRAN) and 5G technology. In the display sector, it has solidified its position in televisions and gaming monitors, while in home appliances, it has maintained its leadership in products like refrigerators and washing machines through constant innovation.
Interbrand ranks brands based on a thorough analysis of the company’s financial performance, its influence on purchase decisions, and its market competitiveness. This ranking is considered one of the most recognized brand value assessments worldwide.
Referrer: MiMub in Spanish