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Samsung Electronics has launched a new campaign titled “SmartThings Meets AI Home,” focused on how innovations in artificial intelligence are transforming everyday life in homes. This initiative is presented ahead of the IFA 2025 trade show, highlighting the company’s vision of the smart home, which has been redefined through its SmartThings platform.
The campaign includes a video that emphasizes how Samsung’s AI Home system understands and adapts to users’ needs, offering a personalized experience that integrates both its own devices and third-party products through SmartThings. This allows users to enjoy more quality time by relying on artificial intelligence to manage household tasks.
Among the highlighted features, the video shows how SmartThings automatically adjusts the air conditioning temperature and lighting, and with a single touch in the app, various household tasks can be managed, promoting relaxation and more restorative sleep. Additionally, the platform includes a service dedicated to pet care, making it easier for owners to attend to their animals even during busy times.
Won-Jin Lee, president and global marketing head at Samsung Electronics, stated that the goal of this campaign is to demonstrate how the smart home experience can truly connect with customers, reaffirming their commitment to simplifying and adding meaning to everyday life through artificial intelligence.
The launch of the video coincides with projections on outdoor screens in iconic locations such as Times Square in New York and Piccadilly Circus in London starting September 2. Furthermore, the content will be available on Samsung’s official social media channels, including YouTube.
Referrer: MiMub in Spanish