Sure! Here’s the translation into American English:
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Santiago Ways, the leading tour operator on the Camino de Santiago, has announced the appointment of Alejandra Muñoz Serna as the new Marketing Manager. This decision is part of the company’s strategy to solidify its leadership in the field of active and sustainable tourism, while also strengthening its global positioning.
With a presence in over 40 countries, the company aims to build a team that aligns with its philosophy of offering unique, customer-centered experiences. Muñoz Serna’s addition to the Santiago Ways team is particularly significant, as she boasts a strong background in the digital field and has worked with prominent companies such as Cofidis, Banco Sabadell, and Grupo Planeta. Her approach has been characterized by the effective use of data, the implementation of multichannel acquisition strategies, and leading results-oriented teams in B2B and B2C environments.
Alejandra Muñoz Serna has expressed her excitement about this new opportunity, emphasizing: “Santiago Ways is at a moment of great projection and potential. It’s an exciting opportunity to be part of a team that is committed to offering transformative experiences.” Her role will be crucial in formulating and executing the marketing strategy, aiming to strengthen the brand’s international presence and connect more deeply with pilgrims.
The arrival of Muñoz Serna also represents a strategic boost for Santiago Ways in its goal to consolidate the brand in new markets and offer differentiated proposals that highlight the authenticity of its experiences. With this appointment, the company reaffirms its commitment to innovate, grow sustainably, and provide memorable experiences to those who decide to traverse the iconic Camino de Santiago.
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via: MiMub in Spanish