SeQura, the leading payment platform in Europe, has launched its new Smart Shopping app, a tool that transforms traditional loyalty systems by offering rewards in Bitcoin instead of the usual points and miles. This application, which already has over 100,000 beta users, allows consumers to earn up to 10% cashback in Bitcoin when making purchases from more than 500 premium brands.
Since its beta phase, the app has proven to be a success, as users have tripled their purchases through it compared to other methods. In addition to Bitcoin cashback, the app features a comprehensive portal with over 6,000 merchants and offers advanced features. Among them is an AI shopping assistant and various payment options, enhancing the user experience.
An internal study by SeQura has revealed multiple deficiencies in traditional loyalty programs, indicating that 54% of consumers hold inactive memberships and many are unaware of the true value of their points. Adrián Escudé, Chief Revenue Officer of SeQura, emphasizes that rewards in Bitcoin provide real value and establish a stronger connection between brands and consumers.
The app simplifies Bitcoin accumulation by directly sending rewards to the user’s personal wallet after each purchase. This direct-to-wallet approach ensures that consumers maintain complete control over their rewards, unlike other platforms that use internal accounts.
Additionally, the application features a Smart Shopping ecosystem, with a fast and secure checkout process, installment financing options, and comprehensive purchase management through a single interface. In the near future, a purchase protection feature will be launched, offering coverage of up to €500 on returns.
Currently available in Spain, the app is designed to promote smart shopping and Bitcoin accumulation, with plans to expand into other European markets in 2026, aiming to offer this revolutionary shopping experience to millions of consumers across the continent.
Source: MiMub in Spanish