SIDIVANI, one of the most recognized brands in the custom sofa and high-end furniture sector in Spain, has formalized an alliance with the digital marketing agency NeoAttack. This collaboration is part of a comprehensive strategy aimed at improving the brand’s visibility in the digital sphere, through content optimization and SEO strategies, as well as enhancing its local presence on Google My Business.
Founded in 2014, SIDIVANI has established itself as a benchmark in the Madrid region, offering 100% customizable products, including large format corner sofas and an extensive catalog of high-quality comfort furniture. With seven showrooms in the region, the brand aims to satisfy customers who appreciate both design and quality.
The partnership with NeoAttack aims to structure a strategy that increases organic attraction to the brand, aligning efforts with the excellence of its products. This includes creating specialized content on sofa design, corner sofas, and chaise lounges, targeting both end consumers and professionals in the sector such as decorators, interior designers, and architects. Additionally, work will be done to optimize the Google My Business listings of their physical stores to increase qualified traffic and facilitate scheduling of appointments.
This step reinforces SIDIVANI’s commitment to offering exceptional service and exclusive pieces, while also adapting its business strategy to an increasingly competitive digital environment. NeoAttack’s experience in digital marketing complements SIDIVANI’s solid track record in premium furniture design, enabling the company to capture the growing demand from users interested in furnishing their homes with unique and high-quality pieces.
As both companies work together, it is expected that this alliance will not only strengthen SIDIVANI’s online presence, but also consolidate its leadership in the sector, both in the digital sphere and in its retail locations.
Referrer: Portico.es in Spanish