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On the occasion of the first anniversary of the liberalization of the packaging sector in Spain, Procircular conducted a survey of more than 4,000 customers to assess their satisfaction and expectations. The results were presented in a report titled “Top 10: What Companies Value Most in Packaging Management,” which reveals crucial aspects such as the simplicity of the process, personalized attention, and quick responses. These features reflect a growing demand for more transparent and efficient management models.
Procircular has confirmed its position as the first Authorized Collective Extended Producer Responsibility System (SCRAP) for all types of packaging and materials in Spain. In the study, adhering companies were asked about the clarity of their management portal, the usefulness of training webinars, and the agility in resolving queries. The results indicate positive feedback regarding the competitiveness of rates and the comprehensive coverage the system offers for all types of packaging.
Carmen Sánchez García de Blas, President of the Procircular Board and General Director of Reclay Iberia, emphasized the importance of listening to customers to improve the service. “The best way to improve is to ask, listen, and act accordingly. This initiative reflects our commitment to providing rigorous and quality service, and it allows us to identify what companies value and how we can continue to grow alongside them.” She also highlighted the relevance of having an operator that not only understands Spanish regulations but also offers international coverage, thereby facilitating effective compliance with Extended Producer Responsibility (EPR).
In this context of transformation of the EPR system in Spain, competition has driven tangible improvements, highlighting a growing interest in solutions that integrate regulatory compliance with close and agile service.
The “Top 10” report on customer evaluations highlights the following:
1. Simplicity and clarity in processes: users appreciate the ease of use of the portal and its high speed.
2. Human and approachable service: customers emphasize the empathy of the Procircular team.
3. Practical and tailored training: webinars are considered essential for a good understanding of the system.
4. Agility in responses: quick resolution of queries is vital in tight deadlines.
5. Understandable and competitive rates: the focus on fair rates adapted to real operations is highly valued.
6. Hassle-free declarations: the availability of clear templates and guided steps simplifies management.
7. Technical and regulatory solvency: having experts provides security in a changing legal environment.
8. Continuous support: follow-up at all stages is a differentiating factor.
9. Clear and accessible documentation: explanatory resources are crucial for effective management.
10. Comprehensive coverage of packaging categories: managing domestic, commercial, and industrial packaging in a single system prevents duplication.
As the sector evolves, Procircular’s commitment to offering a service tailored to the real needs of producers seems to be key to its growth and customer satisfaction.
Source: MiMub in Spanish