Here’s the translation of the provided text into American English:
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The largest price comparison site in Europe, CHECK24, has launched an ambitious campaign called EL CHECKAZO, which will offer a €50 gift to all drivers who purchase their car insurance online before November 15. With a significant investment, the initiative aims to position CHECK24 as one of the leading advertisers on Spanish television in the coming weeks.
Timm Sprenger, CEO of CHECK24 Spain, explained that the campaign arises in response to the growing concern among drivers about rising insurance premiums. “With EL CHECKAZO, we wanted to put users at the center of our strategy, offering them an incentive that helps them save on their car insurance,” he stated. This move reaffirms the company’s commitment to fully online car insurance purchasing.
The campaign, developed in collaboration with the creative agency SOMOS LOVE, will be broadcast on major television networks and digital platforms like Amazon Prime and YouTube. Manuel Serrano, Marketing Director of CHECK24 Spain, indicated that the goal is not only to raise awareness of the comparison tool but also to encourage users to experience the benefits of the platform, which includes comparing over 500 rates and a best price guarantee.
CHECK24 is recognized in Germany as one of the largest advertisers and has run successful campaigns in the past, such as distributing five million jerseys of the German national team during EURO2024. With EL CHECKAZO, the company hopes to strengthen its presence in the Spanish market, offering added value to drivers looking for better options for insuring their vehicles.
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Referrer: MiMub in Spanish