Sure! Here’s the translation into American English:
—
On October 7th, Johannesburg was the stage for The Biggest Hunger Hack event, where KFC Africa surprised the world by unveiling its Add Hope initiative, a program that has established itself as the largest nutrition effort on the continent over the past 16 years. This launch, held in commemoration of World Food Day, focused on offering a “recipe of hope” instead of its famous blend of herbs and spices, aimed at combating child hunger.
The event brought together 60 young innovators, who, in collaboration with the University of Johannesburg, developed strategies to enhance the impact of Add Hope. Andra Nel, Director of Corporate Affairs for KFC Africa, emphasized the importance of Generation Z in this fight, highlighting their ability to address social issues and utilize technology in the search for effective solutions.
The day marked a milestone in the pursuit of collaborative and sustainable approaches. Over the past year, Add Hope has managed to raise an astonishing one billion rand through donations, a sum that adds to KFC’s contributions. Nel highlighted the significance of this collaboration in responding to the growing need to address hunger in South Africa and urged businesses and organizations to join this cause.
Professor Letlhokwa Mpedi, Vice-Chancellor of the University of Johannesburg, expressed her enthusiasm for the collaboration with KFC and the capacity of young people to design scalable solutions that positively impact society. During the event, the underlying causes of child hunger were discussed, underscoring that poverty and unemployment are critical factors exacerbating this issue.
Experts such as Dr. Imtiaz Sooliman and representatives from UN Women also participated in the panel, discussing how the child hunger crisis in South Africa transcends mere food scarcity, directly affecting the country’s economic development, with estimates suggesting that this problem could cost South Africa up to 10% of its GDP.
Looking ahead, Nel announced that the ideas generated during the hackathon will be evaluated and developed with the goal of presenting a proposal at the National Convention in 2026. The initiative includes allocating one million rand to fund the winning solution, underscoring KFC Africa’s commitment not only to provide food but also to cultivate a movement aimed at eradicating child hunger. With this approach, the company opens the door to new ways corporations can address social challenges in the future.
—
Referrer: MiMub in Spanish