In an exceptional collaboration that merges contemporary art with the tradition of one of the world’s most renowned tequilas, 1800 Tequila has teamed up with the celebrated artist Simmon Said to create a unique piece. This project focuses on an exclusive hoodie, designed by Simmon, which will be raffled among the followers of the iconic tequila. This garment goes beyond being just a fashion item; it is a true work of art that symbolizes the intersection between creativity and culture under the inspiration of tequila.
Simmon Said, known for his ability to find inspiration in everyday life, travel, and art from different corners of the world, considers this collaboration a reflection of his dynamic and borderless creative process. Using his distinctive style that employs colored pencils, acrylic paint, and markers, the artist has managed to transform his surroundings into pieces that stir the imagination and stand out for their uniqueness. On this occasion, the challenge was to transform a simple hoodie into an artistic statement that retained the essence of 1800 Tequila.
The starting point for this creative union was the iconic 1800 Cristalino bottle. Its shape and texture immediately captured Simmon’s imagination, who describes it as a perfect combination of modernity and tradition, reflected in clearly defined yet subtly rounded lines. This bottle, with its design inspired by the characteristic turquoise green of 1800 Tequila, evokes the genuine spirit of Mexico, with its vibrant landscapes and rich cultural heritage.
The hoodie designed by Simmon features an evocative artwork highlighted by the words “Tequila Art” in the artist’s unmistakable typography. These words symbolize the complicity and harmony between the brand and art, capturing the creative essence of Simmon Said’s universe. With a special sparkle in his eyes, the artist describes his work as a window to moments of adventure, happiness, and excitement; a mirror of those shared toasts with unforgettable friendships and the magic of moments full of possibilities.
This collaboration between 1800 Tequila and Simmon Said not only underscores the brand’s commitment to innovation and art promotion, but also its respect for the deep roots and rich heritage of Mexico. It also proposes a new era where tradition, design, and modernity intertwine harmoniously, offering an experience that transcends the simple tasting of tequila and becomes an artistic and cultural journey.
Source: MiMub in Spanish