In 2025, the communication and marketing agency in Barcelona, edeon, commemorates ten years of implementing the Efficient Dynamic Social Media Method (SMDE). This innovative proposal, created by Dr. Lluís Feliu, has transformed the way companies measure the return on investment (ROI) of their social media strategies. This anniversary represents a significant milestone in the evolution of a methodology that has changed the evaluation of the effectiveness of digital actions.
The SMDE officially began to be applied in 2015, in an environment where the proliferation of social networks made it essential for companies to have specific metrics to understand the impact of their various campaigns. Faced with this challenge, Dr. Lluís Feliu developed a reliable system adapted to the constant evolution of digital marketing, which has proven to be fundamental for decision-making in digital environments.
In addition to its practical recognition, the SMDE was academically validated through Dr. Feliu’s doctoral thesis. This research not only delved into the details of the method, but also established clear guidelines for its application in different business contexts, consolidating its effectiveness in the market.
Over the past decade, the SMDE has been adopted by companies from various sectors. Currently, edeon, with offices in Girona and Sant Cugat del Vallès, is in charge of its commercialization for projects that cover both online and offline areas. The methodology focuses on analyzing key performance indicators (KPIs) such as Click Through Rate (CTR), number of conversions, social traffic, reputation, and customer loyalty, allowing to measure both the immediate impact of campaigns and their ability to cultivate lasting relationships with the audience.
One of the most innovative features of the SMDE is its flexibility, as it is not limited to the digital realm, but also applies to traditional campaigns. This allows companies to calculate the ROI of communication and marketing actions in spaces such as physical events or advertising in conventional media.
Dr. Lluís Feliu highlights that many companies still invest without a clear mechanism that allows them to evaluate the evolution of the reputation and loyalty of their customers. With the SMDE, organizations can identify which customers become loyal and which ones generate new users, providing a more precise approach for tracking campaigns and identifying opportunities for strategic adjustments.
With ten years of experience and success, the SMDE is established as an essential tool for the future of digital marketing, ensuring more effective and data-based corporate communication. Its recognition both in the market and academia highlights its sustainable potential in an industry that is constantly evolving.
via: MiMub in Spanish