Sure! Here’s the translation to American English:
Toy Planet, the renowned toy chain with over 200 stores in Spain, has ushered in a new era in its offerings with the launch of Loca Moon, an original line of products designed to transform the play experience. This proposal is not aimed solely at children; rather, it focuses on providing a space for emotional fun that invites people of all ages to enjoy.
With the slogan “Not crazy, just LOCA,” Loca Moon not only represents a brand but also a philosophy. This collection includes versatile items with innovative designs, taking a fresh approach that seeks to create bridges between generations. Ignacio Gaspar, the managing director of Toy Planet, stated: “At Toy Planet, we firmly believe that play knows no age. Loca Moon was created to offer experiences that connect parents, children, grandparents, and friends. Because laughing together makes us happier, more human, and more like family.”
This launch is part of a broader diversification strategy by the company, which aims to attract new audiences in a context where birth rates in Spain have decreased and the children’s market is in decline. Toy Planet aims to expand its offerings, attempting to include segments that have traditionally been underrepresented, such as adults and multigenerational families. Gaspar emphasized the need to adapt to new social dynamics: “We cannot ignore that there are fewer children and more adults seeking forms of emotional, nostalgic, and shared leisure.”
The first items from Loca Moon are already available in selected stores and on the company’s official website. Additionally, by 2026, it is anticipated that over 80% of Toy Planet stores will showcase this exciting line. Loca Moon will also feature a disruptive communication campaign designed to capture the attention of the public and foster dialogue in a sector that craves fun without age barriers.
via: MiMub in Spanish