Here’s the translation to American English:
U.S. Polo Assn., the prestigious brand managed by USPA Global and the official brand of the United States Polo Association, has achieved a historic milestone in retail sales, reaching €2.33 billion in 2024. With an ambitious goal of reaching €2.8 billion and opening 1,500 official stores in the near future, the brand positions itself as an undisputed leader in the industry.
This spectacular growth is the result of a strategic global expansion that has performed remarkably in North America and has broadened its presence in Western Europe, the Middle East, and Latin America. Additionally, it has seen a significant increase in emerging markets, especially in the Asia-Pacific region and Eastern Europe. Notably, it has established itself as the largest and fastest-growing men’s fashion brand in India, where sales are projected to reach an impressive €930 million.
Looking ahead to 2025, U.S. Polo Assn. plans to enter new strategic markets, including Argentina, Australia, Brazil, Poland, and Thailand. Currently, it operates in 190 countries with over 1,100 stores, along with thousands of points of sale in department stores and e-commerce platforms.
J. Michael Prince, president and CEO of USPA Global, has emphasized the strength of the brand and the quality of its products as crucial factors in this success. He has also highlighted that the primary driver of growth lies in the direct-to-consumer sales channel, both in physical stores and online.
The company is investing in retail experience, aiming to reach 1,500 stores by 2030. New openings and store renovations are being carried out under a more sophisticated and sporty concept, focusing on enhancing the consumer experience.
On another note, U.S. Polo Assn. has experienced a boom in e-commerce, operating over 50 websites in 20 languages, thanks to recent launches in India, the UK, Japan, and Romania. Its growing digital presence is also reflected on social media, where it has surpassed 10 million followers.
The collaboration with ESPN has been extended through 2026, aiming to bring polo to a wider audience, highlighting landmark events such as the U.S. Open Polo Championship®. The USPA National Polo Center in Palm Beach, Florida, has seen record attendance, becoming a key destination for polo enthusiasts.
Looking to the future, the brand will celebrate its 135th anniversary in 2025 with a series of events and campaigns in key markets. These will include exclusive in-store experiences, capsule collections, and collaborations with influencers, thus reinforcing its connection to the sport and its legacy in fashion.
The results of 2024 reflect significant advancements in key areas of U.S. Polo Assn.’s strategy, and Prince expresses palpable optimism about the brand’s future and its ambitious plan to reach €2.8 billion in sales.
via: MiMub in Spanish