Here’s the translation into American English:
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With the arrival of September, e-commerce is gearing up for one of its busiest seasons, driven by the return to school routines and the anticipation of year-end shopping. A study by Klarna reveals that 47.4% of consumers plan to make their back-to-school purchases this month, translating to a 4% increase in sales for retailers compared to August. This increase is particularly notable in the online fashion sector, where it is estimated that between 6% and 9% of annual revenue is concentrated in September, according to Wardem.
The shift in consumer behavior towards quick purchases is also reflected in a surge in online traffic and sales. The Consumers and Users Organization (OCU) predicts that digital sales related to back-to-school will grow by 35% compared to the previous year, thereby establishing the digital channel as a leader in the sector, which now represents 55% of purchases made during this period.
However, this increase in traffic and transactions on e-commerce sites poses significant challenges. Jorge Sorial, Country Manager of Craftgate in Spain, warns that the growth in sales can lead to risks such as payment errors, cart abandonment, and security threats. To mitigate these issues, Sorial suggests the need for proper payment orchestration, which allows companies to manage these challenges through a flexible and secure infrastructure, optimizing transactions and offering multiple payment options to consumers.
Craftgate points out that retailers not prepared to handle spikes in demand could experience a 10% drop in their conversion rates, as well as a cart abandonment rate increase of between 15% and 30% due to complications in the payment process. This is a concerning issue, as more than 70% of users abandon their shopping carts due to a lack of preferred payment options. Additionally, 85% of consumers indicate that they would switch retailers if they had access to Buy Now, Pay Later (BNPL) solutions.
The availability of alternative payment options has become a crucial factor in a context where digital tools and economic needs are constantly evolving. According to Klarna, it is expected that during the back-to-school campaign of 2025, approximately 47.9% of Spanish families will utilize interest-free installment payment options, while 22.9% plan to do so for the first time.
Thanks to payment orchestration technology, companies have the opportunity to increase their conversion rate by 20%, dynamically managing transactions based on various factors. This technology also promises to reduce operational costs by 15% to 30% per transaction, ensuring a seamless shopping experience, which is essential in campaigns that generate sudden high traffic.
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Source: MiMub in Spanish
